Nutriovia

During his first meeting with the senior executives of Pepsico, WK Kellogg, General Mills and other large companies, Robert F. Kennedy Jr., the Secretary of Health, told them that an absolute priority would eliminate the artificial dyes of the country’s food supply.

At the meeting on Monday, Kennedy stressed that it was a “strong desire and urgent priority” of the new Trump administration to rid the food system of artificial dyes.

In addition, he warned the companies they should anticipate significant changes following his quest to “withdraw the worst ingredients” from food, according to a letter from the consumer Brand Association, a commercial group. Times examined a copy sent to group members after the meeting.

And while Mr. Kennedy said at the meeting that he wanted to work with industry, he “also clearly made his intention to act unless the industry is ready to be proactive with solutions,” wrote the association.

“But to underline, the decision time is imminent,” wrote Melissa Hockstad, who attended the meeting and is the group’s president, in the letter.

Later Monday, Mr. Kennedy published a directive This would also affect food companies nationally. He ordered the Food and Drug Administration to revise a long -standing policy that allowed companies – regardless of any regulatory examination – to decide that a new ingredient in food supply was safe. In place decades ago, politics targeted ingredients like vinegar or salt which are largely considered to be well understood and mild. But the designation, known as fat, or “generally recognized as safe”, has since grown to include a much wider range of natural and synthetic additives.

Mr. Kennedy had has sworn to upset the food system In order to treat the growing rates of chronic diseases and other health problems even before his appointment as head of the Ministry of Health and Social Services. He now oversees the FDA, the federal regulator for around 80% of the country’s food supply.

Many food companies are counting on artificial dyes to have breakfast cereals and dazzling candies of shades of pink and blue, for example, or orange neon drinks. Some have already tried to adapt natural ingredients, such as carrots or blueberry juice, for coloring, especially for products sold on international markets, such as Canada. But companies have said that consumer demand had weakened in the United States due to dissatisfaction with less attractive or lively colors in snacks and drinks.

Steven Williams, director general of the North America division of Pepsico, attended the meeting with Mr. Kennedy, but the company said that he would not comment. In an email, a spokesperson for Pepsico said that the company considered the meeting as a “first productive step” and added that it was focused on the supply of consumers “more options with natural ingredients, no synthetic colors and sugar, fat and sodium reductions”.

Stacy Flathau, business manager of WK Kellogg companies, said in a statement sent by email that the company was looking forward to working with the new administration.

Although the Memo of the Industry has expressed its alarm as to the plan to remove synthetic colors, it did not address Mr. Kennedy’s additional proposal targeting certain food ingredients deemed safe.

Food security defenders have criticized existing fatty policy as an escape that allows food companies to Present not tested ingredients that in some cases turned out to be dangerous. About 1,000 ingredients deemed safe were examined by the FDA, but Mr. Kennedy has targeted those that companies consider acceptable without government supervision.

“The elimination of this escape will provide transparency to consumers, will help put back the food supply of our country on the right track by ensuring that the ingredients introduced in food are safe and, ultimately, make America again in good health,” Kennedy said in a statement.

Invoices to eliminate synthetic colors from food supply have taken off from California Dye Rouge prohibited n ° 3, A decision that the FDA follow up. Other state proposals have targeted titanium dioxide, a compound used to make shiny food appear. Texas and Virginia-Western have moved to strip the dyes of certain school lunches.

In Ms. Hockstad’s letter to the leaders of the Food Company, she said that Mr. Kennedy wanted additives of synthetic colors called FD & C colors, or food, drugs and cosmetics, removed during her administration.

Vani Hari, an activist known online under the name Baby food Who has not attended the meeting, applauded Mr. Kennedy’s desire to take the food industry. “Bobby gave the food industry an ultimatum,” she said. “Either work with us to make these changes, or we will do it ourselves.”

Mr. Kennedy was should meet members of the Make America Healthy Again commission Tuesday.

Stuart Pape, a lawyer who represents food companies, said that Mr. Kennedy’s plan was “ambitious”. He said that the FDA has traditionally proposed the elimination of a coloring at a time, presenting research on the reasons why the ingredient was not sure. The question of whether there is an adequate supply of alternative dyes would be a concern for a broader plan.

“I think Kennedy did not hide that he intended to attack food ingredients,” said Mr. Pape. “And I think it’s the opening of this war.”

Dr. Peter Lurie, former FDA manager and director of the Center for Science In the Public Interest, a defenders’ defense group, said the effort may not have a significant effect on major chronic diseases, including diabetes and heart disease.

Cancer data related to food colors were mainly focused on red n ° 3, he said. In the decreasing days of the Biden administration, the FDA has made a ban On Red No. 3 which would take effect in the years to come. Red dye n ° 3 has been linked to certain cancers in animals, but not in humans.

However, he said that Mr. Kennedy’s decision could be effective because dyes are no other than making unhealthy foods more attractive. Despite years to combat efforts to limit food coloring, he said, food leaders can join other business leaders who have been impatient from Kowtow to the current administration.

“Given their fear of angry the administration,” said Dr. Lurie, “they can just see in their interest to follow this.”

During his first meeting with the senior executives of Pepsico, WK Kellogg, General Mills and other large companies, Robert F. Kennedy Jr., the Secretary of Health, told them that an absolute priority would eliminate the artificial dyes of the country’s food supply.

At the meeting on Monday, Kennedy stressed that it was a “strong desire and urgent priority” of the new Trump administration to rid the food system of artificial dyes.

In addition, he warned the companies they should anticipate significant changes following his quest to “withdraw the worst ingredients” from food, according to a letter from the consumer Brand Association, a commercial group. Times examined a copy sent to group members after the meeting.

And while Mr. Kennedy said at the meeting that he wanted to work with industry, he “also clearly made his intention to act unless the industry is ready to be proactive with solutions,” wrote the association.

“But to underline, the decision time is imminent,” wrote Melissa Hockstad, who attended the meeting and is the group’s president, in the letter.

Later Monday, Mr. Kennedy published a directive This would also affect food companies nationally. He ordered the Food and Drug Administration to revise a long -standing policy that allowed companies – regardless of any regulatory examination – to decide that a new ingredient in food supply was safe. In place decades ago, politics targeted ingredients like vinegar or salt which are largely considered to be well understood and mild. But the designation, known as fat, or “generally recognized as safe”, has since grown to include a much wider range of natural and synthetic additives.

Mr. Kennedy had has sworn to upset the food system In order to treat the growing rates of chronic diseases and other health problems even before his appointment as head of the Ministry of Health and Social Services. He now oversees the FDA, the federal regulator for around 80% of the country’s food supply.

Many food companies are counting on artificial dyes to have breakfast cereals and dazzling candies of shades of pink and blue, for example, or orange neon drinks. Some have already tried to adapt natural ingredients, such as carrots or blueberry juice, for coloring, especially for products sold on international markets, such as Canada. But companies have said that consumer demand had weakened in the United States due to dissatisfaction with less attractive or lively colors in snacks and drinks.

Steven Williams, director general of the North America division of Pepsico, attended the meeting with Mr. Kennedy, but the company said that he would not comment. In an email, a spokesperson for Pepsico said that the company considered the meeting as a “first productive step” and added that it was focused on the supply of consumers “more options with natural ingredients, no synthetic colors and sugar, fat and sodium reductions”.

Stacy Flathau, business manager of WK Kellogg companies, said in a statement sent by email that the company was looking forward to working with the new administration.

Although the Memo of the Industry has expressed its alarm as to the plan to remove synthetic colors, it did not address Mr. Kennedy’s additional proposal targeting certain food ingredients deemed safe.

Food security defenders have criticized existing fatty policy as an escape that allows food companies to Present not tested ingredients that in some cases turned out to be dangerous. About 1,000 ingredients deemed safe were examined by the FDA, but Mr. Kennedy has targeted those that companies consider acceptable without government supervision.

“The elimination of this escape will provide transparency to consumers, will help put back the food supply of our country on the right track by ensuring that the ingredients introduced in food are safe and, ultimately, make America again in good health,” Kennedy said in a statement.

Invoices to eliminate synthetic colors from food supply have taken off from California Dye Rouge prohibited n ° 3, A decision that the FDA follow up. Other state proposals have targeted titanium dioxide, a compound used to make shiny food appear. Texas and Virginia-Western have moved to strip the dyes of certain school lunches.

In Ms. Hockstad’s letter to the leaders of the Food Company, she said that Mr. Kennedy wanted additives of synthetic colors called FD & C colors, or food, drugs and cosmetics, removed during her administration.

Vani Hari, an activist known online under the name Baby food Who has not attended the meeting, applauded Mr. Kennedy’s desire to take the food industry. “Bobby gave the food industry an ultimatum,” she said. “Either work with us to make these changes, or we will do it ourselves.”

Mr. Kennedy was should meet members of the Make America Healthy Again commission Tuesday.

Stuart Pape, a lawyer who represents food companies, said that Mr. Kennedy’s plan was “ambitious”. He said that the FDA has traditionally proposed the elimination of a coloring at a time, presenting research on the reasons why the ingredient was not sure. The question of whether there is an adequate supply of alternative dyes would be a concern for a broader plan.

“I think Kennedy did not hide that he intended to attack food ingredients,” said Mr. Pape. “And I think it’s the opening of this war.”

Dr. Peter Lurie, former FDA manager and director of the Center for Science In the Public Interest, a defenders’ defense group, said the effort may not have a significant effect on major chronic diseases, including diabetes and heart disease.

Cancer data related to food colors were mainly focused on red n ° 3, he said. In the decreasing days of the Biden administration, the FDA has made a ban On Red No. 3 which would take effect in the years to come. Red dye n ° 3 has been linked to certain cancers in animals, but not in humans.

However, he said that Mr. Kennedy’s decision could be effective because dyes are no other than making unhealthy foods more attractive. Despite years to combat efforts to limit food coloring, he said, food leaders can join other business leaders who have been impatient from Kowtow to the current administration.

“Given their fear of angry the administration,” said Dr. Lurie, “they can just see in their interest to follow this.”

During his first meeting with the senior executives of Pepsico, WK Kellogg, General Mills and other large companies, Robert F. Kennedy Jr., the Secretary of Health, told them that an absolute priority would eliminate the artificial dyes of the country’s food supply.

At the meeting on Monday, Kennedy stressed that it was a “strong desire and urgent priority” of the new Trump administration to rid the food system of artificial dyes.

In addition, he warned the companies they should anticipate significant changes following his quest to “withdraw the worst ingredients” from food, according to a letter from the consumer Brand Association, a commercial group. Times examined a copy sent to group members after the meeting.

And while Mr. Kennedy said at the meeting that he wanted to work with industry, he “also clearly made his intention to act unless the industry is ready to be proactive with solutions,” wrote the association.

“But to underline, the decision time is imminent,” wrote Melissa Hockstad, who attended the meeting and is the group’s president, in the letter.

Later Monday, Mr. Kennedy published a directive This would also affect food companies nationally. He ordered the Food and Drug Administration to revise a long -standing policy that allowed companies – regardless of any regulatory examination – to decide that a new ingredient in food supply was safe. In place decades ago, politics targeted ingredients like vinegar or salt which are largely considered to be well understood and mild. But the designation, known as fat, or “generally recognized as safe”, has since grown to include a much wider range of natural and synthetic additives.

Mr. Kennedy had has sworn to upset the food system In order to treat the growing rates of chronic diseases and other health problems even before his appointment as head of the Ministry of Health and Social Services. He now oversees the FDA, the federal regulator for around 80% of the country’s food supply.

Many food companies are counting on artificial dyes to have breakfast cereals and dazzling candies of shades of pink and blue, for example, or orange neon drinks. Some have already tried to adapt natural ingredients, such as carrots or blueberry juice, for coloring, especially for products sold on international markets, such as Canada. But companies have said that consumer demand had weakened in the United States due to dissatisfaction with less attractive or lively colors in snacks and drinks.

Steven Williams, director general of the North America division of Pepsico, attended the meeting with Mr. Kennedy, but the company said that he would not comment. In an email, a spokesperson for Pepsico said that the company considered the meeting as a “first productive step” and added that it was focused on the supply of consumers “more options with natural ingredients, no synthetic colors and sugar, fat and sodium reductions”.

Stacy Flathau, business manager of WK Kellogg companies, said in a statement sent by email that the company was looking forward to working with the new administration.

Although the Memo of the Industry has expressed its alarm as to the plan to remove synthetic colors, it did not address Mr. Kennedy’s additional proposal targeting certain food ingredients deemed safe.

Food security defenders have criticized existing fatty policy as an escape that allows food companies to Present not tested ingredients that in some cases turned out to be dangerous. About 1,000 ingredients deemed safe were examined by the FDA, but Mr. Kennedy has targeted those that companies consider acceptable without government supervision.

“The elimination of this escape will provide transparency to consumers, will help put back the food supply of our country on the right track by ensuring that the ingredients introduced in food are safe and, ultimately, make America again in good health,” Kennedy said in a statement.

Invoices to eliminate synthetic colors from food supply have taken off from California Dye Rouge prohibited n ° 3, A decision that the FDA follow up. Other state proposals have targeted titanium dioxide, a compound used to make shiny food appear. Texas and Virginia-Western have moved to strip the dyes of certain school lunches.

In Ms. Hockstad’s letter to the leaders of the Food Company, she said that Mr. Kennedy wanted additives of synthetic colors called FD & C colors, or food, drugs and cosmetics, removed during her administration.

Vani Hari, an activist known online under the name Baby food Who has not attended the meeting, applauded Mr. Kennedy’s desire to take the food industry. “Bobby gave the food industry an ultimatum,” she said. “Either work with us to make these changes, or we will do it ourselves.”

Mr. Kennedy was should meet members of the Make America Healthy Again commission Tuesday.

Stuart Pape, a lawyer who represents food companies, said that Mr. Kennedy’s plan was “ambitious”. He said that the FDA has traditionally proposed the elimination of a coloring at a time, presenting research on the reasons why the ingredient was not sure. The question of whether there is an adequate supply of alternative dyes would be a concern for a broader plan.

“I think Kennedy did not hide that he intended to attack food ingredients,” said Mr. Pape. “And I think it’s the opening of this war.”

Dr. Peter Lurie, former FDA manager and director of the Center for Science In the Public Interest, a defenders’ defense group, said the effort may not have a significant effect on major chronic diseases, including diabetes and heart disease.

Cancer data related to food colors were mainly focused on red n ° 3, he said. In the decreasing days of the Biden administration, the FDA has made a ban On Red No. 3 which would take effect in the years to come. Red dye n ° 3 has been linked to certain cancers in animals, but not in humans.

However, he said that Mr. Kennedy’s decision could be effective because dyes are no other than making unhealthy foods more attractive. Despite years to combat efforts to limit food coloring, he said, food leaders can join other business leaders who have been impatient from Kowtow to the current administration.

“Given their fear of angry the administration,” said Dr. Lurie, “they can just see in their interest to follow this.”